SA Fashion Week is the optimal platform for designer’s to start, develop and grow their businesses. It is the key voice of fashion in South Africa recognizing the power our diversity holds in this sector, which is one of the most socially inclusive SA industries. Over the past 19 years we have brought the creative fashion design industry together. We share our collective industry knowledge and provide sustainable marketing platforms taking high-end designs from the design studio into the retail environment.
Our intention over the next year is to strengthen the network – to facilitate and promote collaborations on all levels and integrate designers with local manufacturers and textile manufacturers to foster sustainable partnerships.
Established in 1997, SA Fashion Week is the only business-to-business platform for fashion, footwear, accessory and jewellery designers to market their collections. SA Fashion Week showcases the latest seasonal collections of the top designers to the media, buyers and well-heeled clients of the designers. The showcase of women’s design takes place biannually followed by SA Fashion Week Men.
The SA Fashion Week Trade Event is a wholesale platform for designers to sell to boutiques and online stores nationwide. It is followed by the biannual SAFW Luxury Designer Pop Up Shop in the Centre Court of Hyde Park Corner and the annual SA Fashion Week Designer Pop Up Shop in Brooklyn Mall.
Each season, SA Fashion Week launches new designers through various competitions, giving them the opportunity to enter the retail space. In addition, SA Fashion Week is directly connected to 32 fashion colleges and universities through the SAFW Student Competition that gives us an open passage to identify the country’s strongest talent, nurturing these fashion graduates until they are ready to play an active role in the Industry. Our partnership with Lufthansa enables us to take designers abroad to experience fashion design, marketing and retail on an international level.
SA Fashion Week also collaborates with Schreiber Media in publishing – to produce The Fashion Handbook, which is distributed in leading bookstores countrywide.