As a young boy growing up in Johannesburg, Ryan Keys fell totally in love with fashion. Any chance he had, he would assist his mother, with her wardrobe styling for that particular occasion. Ryan describes his inspiration as derived from the world around him; from the positive to the negative, that which is typically beautiful, to that which is not. He enjoys amplifying the beautiful and has a love for sourcing fine fabrication and delicate embroideries, from all over the world. Ryanâ€™s design signature is timeless, unique pieces, which are typically sheer with intricate detailing. Keys Fashion currently has a store in Hyde Park and he is hoping to expand in the near future.