Annelie obtained a B.A. Journalism and Communications Degree and a Diploma in Fine Art, with the main subjects being Jewellery Manufacturing and Design.
She taught locally and abroad for 8 years and established her brand in 2011. Along with her husband, Carll, they designed and made genuine leather accessories and sterling silver jewellery. In 2014, she was rewarded as one of the 150 best Craft and Manufacturing businesses in South Africa.
In 2017, Anneliesâ€™ focus turned to resin jewellery. Her design and manufacturing were greatly influenced by the Mpumalanga surroundings, where she lives now, and by rural stories told by the ladies she works with.