SAFW DESIGNER POP UP SHOP
30 August – 2 September 2017 Brooklyn Mall, Pretoria
The SAFW Designer Pop Up Shop is the only one of its kind in the country, as it’s set in a retail environment. This provides South African designers with the opportunity to connect with the end-consumer. Typically set in large, high traffic retail nodes, the concept was first launched in 2010 to lower the bar to entry to the buying public for designers.
KEY BENIFITS
Personal Connection: The platform allows designers to connect personally with a large number of potential consumers as well as with relevant media and retail buyers. Sales: The bricks and mortar retail space, in particular, large shopping centers, remains the principal market channel in South Africa where an estimated 95% of all purchases are still done offline. SA Fashion Week allows designers to access this captive market cost-effectively. Awareness Building: Designers can benefit from the platform’s high visibility to consumers and the media to build awareness for their own brands. Affordability: The Pop Up Shop offers retail space at a discount of eighty percent on the rental rates typically charged by the participating shopping centers. Market Research: The Pop Up Shop provides direct access to the market which allows designers, to gain valuable consumer insights cost-effectively with which to improve their offering.
 
FOR DESIGNER ENQUIRIES designers@safashionweek.co.zaFOR MEDIA ENQUIRIES media@safashionweek.co.zaTO BE A SPONSOR info@safashionweek.co.za 011 442 7812
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