SAFW DESIGNER POP UP SHOP30 August â€“ 2 September 2017 Brooklyn Mall, Pretoria
The SAFW Designer Pop Up Shop is the only one of its kind in the country, as itâ€™s set in a retail environment. This provides South African designers with the opportunity to connect with the end-consumer. Typically set in large, high traffic retail nodes, the concept was first launched in 2010 to lower the bar to entry to the buying public for designers.
KEY BENIFITSPersonal Connection: The platform allows designers to connect personally with a large number of potential consumers as well as with relevant media and retail buyers. Sales: The bricks and mortar retail space, in particular, large shopping centers, remains the principal market channel in South Africa where an estimated 95% of all purchases are still done offline. SA Fashion Week allows designers to access this captive market cost-effectively. Awareness Building: Designers can benefit from the platformâ€™s high visibility to consumers and the media to build awareness for their own brands. Affordability: The Pop Up Shop offers retail space at a discount of eighty percent on the rental rates typically charged by the participating shopping centers. Market Research: The Pop Up Shop provides direct access to the market which allows designers, to gain valuable consumer insights cost-effectively with which to improve their offering.
FOR DESIGNER ENQUIRIES email@example.comFOR MEDIA ENQUIRIES firstname.lastname@example.orgTO BE A SPONSOR email@example.com 011 442 7812VIEW PACKAGES APPLY HERE