Trade shows are the most effective way for designers to boost their brand awareness among retailers. It has been an integral part of our vision to build a trade event that would offer improved business-to-business opportunities to our Creative Fashion Industry, similar to that of our international counterparts. Buyers are looking for something new and fresh to attract their customers, now more than ever. The SAFW TRADE SHOW is designed to be an intimate, networking-friendly and neutral trading ground for all designers in Africa. It offers a broad spectrum of the various designers’ pricings; optimizing the buyers purchasing power and boutique owners attendance. The exhibiting brands are carefully curated, ensuring that they are retail ready with sound business processes in place, that will enable them to deliver according to order. The Trade Event provide visibility, a credibility boost, networking time, opportunity to form new relationships with clients and vendors, a chance to generate leads and a soft entry to the media.