GUGUBYGUGU

ABOUT

My upcoming collection for Spring/Summer 2024, titled "Manufactured not Made," is a luxury streetwear menswear collection that delves into the behind-the-scenes process of garment production. It aims to shed light on the intricacies of creating a collection while challenging the audience's perception of the fashion industry. If exposing the process behind my designs could garner more respect, then why not peel back the layers and reveal what it truly takes to craft a garment? This collection invites you into my studio, where each piece tells a story and offers a glimpse into the world of manufacturing.