REIGN Block 2

MINI Scouting Menswear in association with GQ South Africa finalist.

Reign is a Durban-based, hybrid fashion label established by Durban University of Technology graduates Sipho Mbuto and Ben Nozo.

The label produces menswear main line collections positioned as unisex, as the brand’s identity is centred around the strength of individuality and not on sexual orientation, societal order or other normative pressures. The combination of functional detail and monochromatic colour forms Reign’s design signature which is drawn from the playful imaginative tales of craftsmanship that also explores freedom of self-expression; reflecting both on the past and present, with the influence of architectural structures and abstract arts.

The duo has showcased on various fashion runways respectively, such as Durban July Young Designers Competition, Durban University of Technology Fashion Show with Best Menswear Range Award and the Gideon Merit Award going to Sipho Mbuto. He went on to be a finalist for the SA Fashion Week Student Competition in 2017 and the MINI Scouting Menswear Competition in Association with GQ in 2018.

2018 presented them with yet another opportunity to showcase a collection at SA Fashion Week Autumn/Winter 19, and also saw Sipho Mbuto winning the BET ‘Made in Africa’ designer competition.

The vision of Reign is to inspire a generation of customers to dress in garments that have structural forms that are challenged and experimental in shape and contemporary utility.