MINI Scouting Menswear in association with GQ South Africa finalist.

Richard Hoy is a Johannesburg-based contemporary menswear designer. Having started with men’s underwear and swimwear, he later transitioned to men’s streetwear where he found his true calling.

After graduating with a diploma in fashion design, he worked as a visual merchandiser for a large fashion retailer, gaining vital experience and inside knowledge of running a business and art directing.

He now specializes in premium ready-to-wear clothes with uncompromising detail and signature sporty mismatched aesthetic leading to a new generation of menswear.

Just as in visual merchandising, Richard Hoy inspires to create and empower, to push the limits while still remaining true to the brand.