When you think of South African fashion and its creative design community, there is only one brand synonymous with both: SA Fashion Week. With a celebrated 22 year history, SA Fashion Week continues to tell designer stories nationally and internationally, on and off the runway.


The South African Fashion Week is the driving force behind structuring, strengthening and growing a consciousness of the enormous socio-economic value of a vibrant South African fashion design culture.


SAFW, the only Business to Business platform in Africa, markets the designer collections to the buyers, media, celebrities and the designer bespoke clients. This season, SAFW will open its doors to 29 established designers showing their Autumn Winter 2020, Collections and 76 labels exhibiting at the SAFW Trade Show, which runs parallel to the runway collections.


The core of AW20, The Luxury Collections, is to redefine and spotlight the meaning of luxury in African fashion in the light of sustainability.


Johannesburg is the leading city in designer ladies fashion in Africa, followed by Cape Town and Durban. Our designer businesses are growing from strength to strength, despite all the challenges, like manufacturing, availability of textiles and lack of financial support.


With the focus on research through the different retail streams created by SA Fashion Week, designers are getting to know their market and their consumers.

Twenty two ladies wear labels are showing their collections at the AW20 Collections.


The growth spurt of menswear over the past five years suggests men in South Africa have become increasingly more fashion conscious. Men are willing to invest more in what they wear each season, and, realising that self-presentation is an important tool in business and in leisure, they are becoming increasingly conscious of sending out the right signals in their business environments.


This year marks the seventh year of two days devoted to men’s dress.


In line with the South African Wool Industry’s strategy to promote the luxury of sustainably-produced wool as a highly desirable designer fibre, Cape Wools and Mohair SA will once again join forces with SA Fashion Week in showing the collections of ladies wear label Lunar and menswear designer De Mil.
This collaboration affords established luxury designers the opportunity to show two fully sponsored collections at SA Fashion Week. It celebrates outstanding talent, recognises design excellence and gives credit to designers who are successful in business.

SA Fashion Week’s competitions are an undeniable springboard for young designers. The aim of SA Fashion Week competitions is to assist talented designers, with the potential for commercial growth, to start making the transition from a developing creative business to a sustainable business that can play a role in the Creative Fashion Industry, create jobs, wealth and contribute to the GDP of the country.
This season SA Fashion Week is running two competitions:

Competitions, with the excitement and publicity potential they offer, have proven to be an enormously valuable for the designers to fast forward their businesses.
The New Talent search, launched in 1998, catapulted labels like David Tlale, Black Coffee, Cleo Droomer, Anmari Honiball, Mmusomaxwell and Cindy Mfabe into the limelight. This season, The New Talent Search offers the collections of 8 young stars that will make an impact on the future of fashion. It is not only about winning the prize. Competitions play a key role in motivating students to develop their ideas and skills.

It gives them a chance to gain substantial experience and the opportunity to analyse and evaluate the outcomes and uncover personal aptitude.


The SA Fashion Week Student Competition is open to final year students at any of the fashion colleges or universities in South Africa. It identifies the designers of the future, and for the designer, it is a stepping-stone to running a successful business and a great way to stand out from the crowd and create brand awareness.


The most important aspect of this competition is the process, the journey and the lessons learnt on the way. SA Fashion Week called on students to exercise their innovation, skills set, tertiary practice and creativity.


Over 32 institutions are included and finalist’s garments will be exhibited at the SAFW AW2020 Collections


In celebration of its official coming of age, the South African Fashion Week twenty-one years book looks back over 21 years of fostering the development of a vigorous local designer culture.


It’s about spooling back to 1997, revisiting the development and growth of an indigenous fashion design culture and capturing the journey of SA’s dynamic fashion evolution.


The book, a permanent record that shares 21 years of fashion, celebrates the fashion design talent we have in South Africa. Starting with Spring Summer 2018, it takes you back to our beginnings in 1997. We have included the front rows, social moments, our media, celebrities and audiences that have played such a vital role through the years.


It has been an integral part of our vision to build a trade show that would offer improved business-to-business opportunities for our creative fashion industry, similar to that of our international counterparts.

The SA Fashion Week’s Trade Show is the premier fashion event, exhibiting ladies and menswear contemporary designer collections, jewellery, footwear and accessories.


Now, more than ever, buyers are looking for something new and fresh to attract their customers. The Trade Show is designed to be an intimate, networking-friendly and neutral trading ground for all designers in Africa. It offers a broad spectrum of the various designers’ pricing, optimising the buyers’ purchasing power and boutique owners’ attendance.


The exhibiting brands are carefully curated and are retail ready with sound business processes in place, which will enable them to deliver according to order. The Trade Show provides visibility, a credibility boost, networking time, opportunity to form new relationships with clients and vendors, a chance to generate leads, and a soft entry to the media.


The Trade Show, in October 2017, showed an encouraging escalation in buyers and boutique owners visiting from all over the country.


This season welcomes 50 designed and made in SA labels, on the trade floor.