COMPANY DETAILS
Website: www.amandalairdcherry.com
Email: info@lairdcherry.co.za
Contact: +27 82 330 6606
SOCIAL MEDIA

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AMANDA LAIRD CHERRY

Amanda Laird Cherry is a designer label that creates apparel with soul. With a focus on telling the stories behind the clothing and culture, and a dedication to authentic, responsible production, the label appeals to a range of customers.
The label’s style language combines the deep experience of the South African lifestyle and context with classic Asian influences, and is known for their range of considered basics, separates and statement pieces. Importantly, by taking familiar styles and silhouettes and updating them with unexpected and avant-garde twists, the garments are both wearable and distinctive.
Amanda studied Clothing Design, graduating from the Technikon Natal (now DUT) in 1983. She worked in the studios of two boutique businesses, before joining Instinct Sportswear, which sold internationally. She was appointed Design Director and remained there for several years.
Amanda participated in the annual Durban Designer Collection (DDC) shows on numerous occasions. She now shows her seasonal womenswear ranges at South African Fashion Week (SAFW).
Amanda has exhibited work at the London Fashion Week Expo and Pure London and has presented on multiple occasions at the prestigious Design Indaba Conference and Expo in Cape Town.

Spring | Summer 2019 Collection
Spring | Summer 2019 Show

Spring | Summer 2019 Show
Autumn | Winter 2019 Collection