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Danielle Frylinck

Danielle Frylinck grew up in the small village of Ganyesa, in the North-West Province, and obtained her qualification from the Victoria Toma Institute of Fashion Design. Danielle, who founded her eponymous brand in 2016, has powered everything into creating a brand that pushes boundaries, stating that her aim is to create timeless, classic pieces that are well-tailored, of high quality and flattering to the female figure.
‘It’s not just clothing, it’s a story,’ notes the 2017 SAFW New Talent Search finalist. “Every piece of clothing we own carries a story – and we never really stop to think about the process and where our clothing comes from. It’s my vision to make this process more transparent. Since I was a little girl, there have been three things that I love: creating, emotions and books. So, after much trial and error, I set out to create a brand that makes people happy, evokes emotion and tells a story.”

Autumn | Winter 2020 Collection

Autumn | Winter 2019 Collection