Contact: +27 31 312 2575
Helen Asrat

Helen Asrat opened the doors of her design atelier in 2004, specialising in women’s couture.
The brand, which is contemporary yet timeless, is for modern and sophisticated women who want to stand out from the crowd.
Her appreciation of the finer details of fashion combined with her experience and understanding of different cultures is evident in her distinctive shapes and silhouettes.
Helen’s designs can be described as classically playful and versatile, with a global mix of western and afrocentric styles which reflect attention to detail, focus on individuality and embodies style and elegance.
Helen has won numerous awards and has showcased her collections in many national and international platforms. Her designs have also featured in magazines such as Marie Claire and Destiny, and have been featured many times in MNET Face of Africa events.
Helen Asrat’s designs have been worn by celebrities such as singer Lira, Simphiwe Dana, and Dr. Precious Moloi Motsepe.