Raised in Soweto, Loice Seekane is a fashion design graduate from the Tshwane University of Technology. The young designerâ€™s creative journey began when she was in primary school, when she realised she had a knack for drawing.
The Pretoria-based designer finds inspiration from ancient African culture, spirituality and art. The brand Loâ€™Ice uses fashion as a form of storytelling and preserving African culture. Having an art background, the designer fuses art and fashion to produce clothing that appeals to creatives and bridges a gap between modern culture and ancient African culture.
Loice believes that great style does not have to come at the expense of the environment. In keeping with its environmentally friendly approach, the brand uses techniques that have little or no effect on humans and the earth.