Contact: +27 76 613 1267
Loin Cloth And Ashes

Loin Cloth & Ashes is an African based fashion brand for women who want a modern, functional and relevant design with a neo-African point of view.
Tanzanian-born South African designer, Anisa Mpungwe, explores new classics in attractive prints on wardrobe essentials, creating looks that are made to last beyond a season.
The LCA signature is to merge traditional methods and new techniques to form exaggerated shapes for more modest pieces, much like todays’ cross-pollinated cultures. Applying a subtle architectural quality that pays tribute to rich natural habitats and history while creating a contemporary, warm visual.
Anisa’s career started at the age of 19, where she worked for various fashion houses, magazines and apparel factories within Africa, America and United Kingdom. Her brand has been involved in fashion weeks in South Africa, Mozambique, Angola, Italy, Sweden and New York. Her first flagship store opened in 2012, that same year, she got a nod from international singer Solange Knowles when gracing her designs for the Elle Magazine South Africa cover, as well as praises from stars like Anele Mdoda, Bridget Masinga, Lira, Simphiwe Dana, Amel Larrieux, Sheron Smith and Yukimi Nagano from Little Dragon.
With many accolades, such as collaborating with MRP Group and producing three ranges, Anisa was also chosen to gift the first lady of United Stated of America, Michelle Obama, during their first visit to Johannesburg.
Since launching in 2008, she has approached the ethos of an LCA woman with a liminal, upbeat and conscious attitude.