COMPANY DETAILS
Website: www.houseoflucent.com
Email: info@houseoflucent.com
Contact: +27 76 826 6000
Lucent

Designed by Johannesburg-born Laura Ferreira and manufactured in Cape Town, Lucent won the SA Fashion Week New Talent Search, with its Shaping the future of Sustainability collection, in 2019. Built on definitive principles that place it squarely within the current ‘Slow Fashion’ movement, Lucent delivers modern classics that incorporate ancient garment-making traditions and artisanal crafts with earth and people-friendly manufacture.
Graduating from the Villioti Fashion Institute in Fashion Design and Business in Johannesburg, Ferreira’s fashion career began in retail and fashion media before progressing to design and merchandising with the country’s leading apparel manufacturer for local and international retailers. She launched Lucent in response to an inspiring encounter with a group of female garment workers at the manufacturing plant. She believes the seamstresses, steamers and cutters are the true beating heart of the fashion industry and is determined to contribute to the revival of South Africa’s clothing industry – one stitch at a time.

102020 Collection
102020 | Closeup