ABOUT

Launched in 2011 Joanna Hedley started a swimwear brand called Beach Cult. Created from sustainable recycled techno swim fabric, with unique fits and one-of-a-kind prints, this swimwear Brand is a cult favourite. Their SS24 Collection is a collaboration with Cape Town-based Artist Ana Kuni, known for creating large-scale paintings and murals with an underlying message of spiritual growth and awakening. This luxury swimwear brand is designed for gypsetters and nomads who carry the ocean continuously in their hearts.

Hedley’s SS24 Collection is inspired by the natural elements that are guiding everyday lives with the sun, moon, and ocean leading to a return to our authentic selves. 

COMPANY INFORMATION

EMAIL: hello@beachcult.co.za

WEBSITE: www.beachcult.co.za

CONTACT: +27 68 027 0771 | +27 78 430 7929

INSTAGRAM: @beachcult

FACEBOOK: BeachCult

TWITTER: @JoannaBeachCult