Privacy Policy

Effective Date: September 2025

South African Fashion Week (“SAFW”, “we”, “our”, “us”) is committed to protecting your personal information in accordance with the Protection of Personal Information Act (POPIA), as well as global best practices in data privacy.

This policy explains how we collect, use, store, and protect your personal information when you interact with us online, at our events, or through our media, partnership, and designer programmes.

  • We may collect the following types of personal information:

    • Identity & Contact Information: name, surname, email, phone number, physical or postal address, company/label details.

    • Professional Information: media affiliation, designer profiles, sponsor details, or institutional connections.

    • Digital Interactions: website usage data, newsletter engagement, social media handles, and cookies.

    • Event Information: accreditation details, ticket purchases, guest lists, competition entries, designer submissions, and partner activations.

    • Financial Information: where necessary, for designer show packages, sponsorship agreements, or merchandise transactions.

  • Your personal information is used to:

    • Facilitate your participation in SAFW events, competitions, trade shows, and any other event in partnership with SAFW.

    • Communicate programme announcements, newsletters, media releases, and accreditation details.

    • Provide access to press materials, embargoed assets, images, and content for publication.

    • Process designer applications, sponsorship agreements, and related financial transactions.

    • Improve our website, digital strategy, and social media platforms.

    • Comply with legal obligations and safeguard the SAFW community.

  • We may share your information with trusted partners and service providers strictly for SAFW-related purposes:

    • Event partners.

    • Media monitoring and PR agencies (e.g., Novus Group).

    • Service providers for ticketing, accreditation, photography, videography, and analytics.

    • Regulatory or legal authorities where required by law.

    We do not sell or rent your personal data to third parties.

    • Your data is stored securely using password-protected systems and industry-standard safeguards.

    • SAFW retains data only as long as necessary for event, accreditation, and reporting purposes.

    • Once data is no longer required, it will be securely destroyed or anonymised.

  • Under POPIA, you have the right to:

    • Access and request a copy of your personal data.

    • Correct or update inaccurate information.

    • Object to the processing of your data for certain purposes.

    • Request the deletion of your data, subject to legal or contractual obligations.

    • Withdraw consent for marketing communications at any time.

    To exercise these rights, please contact us at: info@safashionweek.co.za.

  • Our website and newsletters may use cookies, tracking pixels, and analytics tools to:

    • Monitor website performance and traffic.

    • Personalise your online experience.

    • Improve content relevance.

    You may disable cookies in your browser settings, though this may affect functionality.

  • If your personal information is transferred outside South Africa (e.g., for international media coverage or global sponsorship reports), we will ensure adequate safeguards are in place in line with POPIA and applicable laws.

  • We may update this Privacy Policy periodically to reflect changes in our practices, events, or legal requirements. Updates will be posted on our website with a revised “Effective Date.”

  • For any questions, requests, or concerns about this policy, please contact us at:

    South African Fashion Week
    📧 info@safashionweek.co.za