MR PRICE NEW TALENT SEARCH | 2024

SHOW US YOUR PRINT

THE IMPORTANCE OF DEVELOPING YOUR OWN IDENTITY THROUGH DESIGN AND PRINT

Printing has become an integral part of fashion design and the Collections shown at SAFW. Your consumers want something different now, they want something unique.

BRIEF:

CHANGING HOW WE LOOK AT FABRIC DESIGN WITHIN FASHION DESIGN

▪ Consider fabrics that have the least impact on the environment

▪ Use natural linen, cotton, and sustainably sourced fabrics

▪ Keep fur and leather-free

▪ Your design must include print on at least 50% of the garments

▪ Employ zero-waste cutting such as draping, knitting, or use a zero-waste pattern

▪ Provide consumer care instructions to increase the garment’s longevity

▪ Create a timeless and trans-seasonal collection.

Base your designs on 2024 world trends by combining contemporary shapes, styles, and construction with your inspiration and design talent.

Research Responsible Fashion to make sure you understand it in a way that you can live it and play a role in shaping the future of Sustainable Fashion.

The MR PRICE NEW TALENT SEARCH is open to ladieswear designers whose businesses are based in South Africa. All designer applicants must supply a minimum of one store (this can include your store or online store) and must be under ten years in business to qualify to enter.

Semi-finalists, based on their talent, their ability to follow the brief, and their capacity to supply more stores, are selected by a panel of industry-leading judges.

• R50,000.00 cash prize for the Mr Price New Talent Search Winner

• The winner will design and produce a limited-edition range with Mr Price which will be sold online and in selected stores.

• The winner will be part of a Mr Price Head Office mentorship in which they will experience and learn from the various departments at Mr Price from merchandising to marketing.

• The winner will be part of the 2024 New Talent Search show one year later, valued at R12,500.00

• The winner will receive one free stand at the SAFW Designer Pop-Up, valued at R6,000.00

• All finalists will receive a free stand at the SS24 Trade Show, where they can do market research and sell to boutiques, departmental stores, and online stores. Budget permitting.

• Designers who are working towards establishing their brands in the South African Creative Fashion Industry

• Designers who have not been in business for more than ten years

• Designers with a fashion design diploma or degree, or five years of design experience

• Previous SAFW New Talent Search Finalists may enter for a second or third time

• This is a ladieswear competition - no menswear designs will be accepted

• The competition is open to SA Citizens only

• Previous winners cannot enter again.

PHASE 1

Designers must complete the online entry form on the SAFW website – www.safashionweek.co.za, and download the full competition brief
The deadline for the online registration is 17h00 on Friday the 12th of January 2024.
You must prepare a portfolio/storyboard no longer than 2 pages, on the history of your brand
For your Electronic entry you need to:
- Prepare a mood board and sketches of your 2024 Collection – 7 looks
- 26th January is the deadline for all electronic portfolio/storyboards to be submitted
- From the 1st to the 5th February – a panel of judges will view electronic portfolios submitted and select the semi-finalists
- Between the 13th and the 15th February SAFW will announce the semi-finalists to the media and on all our Social Media Channels.

PHASE 2

Semi-finalists selected will have to produce a 7-look collection that must be ready for the fitting on the 9th April in Johannesburg – date might change -SAFW to confirm.
SAFW will do a video interview with you shortly after the announcement – date and time to be confirmed.
You will be notified of the fitting venue where a full collection including shoes and accessories must be presented to the judging panel for final judging
Any collection that is not complete by then will be disqualified
The winner will be announced at the Mr Price New Talent Search showcase on the 18th of April 2024 – the opening show of the SAFW Collections at the Mall of Africa.

An online registration form must first be completed at www.safashionweek.co.za

Make sure you complete and submit this to SAFW before end of day on the 12th of January 2024 to secure your entry

Electronic Portfolio:

All material for your electronic portfolio submission must be accurately collected in a single document, in the following order:

PAGE 1: CV/Resume presented in English

PAGE 2: Copy of I.D.

PAGE 3: Copy of your Diploma or Degree or a letter that states that you have 5 year experience in Fashion Design

PAGE 4 and 5: Submit a portfolio of your label: You will find a list of questions to answer about your label below. You are welcome to add any information/visuals to enhance your portfolio

PAGE 6: Photographs of previous collection outfits: Photographs are mandatory; your application will not be accepted without providing photographs. You may send pictures of your calico samples

No styling is allowed – only your designs – all sketches must show front and back.

Please use our points below as headings in answering the questionnaire. You are welcome to add any information/visuals to enhance your portfolio.

What is the name of your brand?
How long have you been in business?
What is your design style?
Describe your brand in no more than 150 words.
Motivate your sustainability model.
Where did you study?
What is your fashion background (short CV)?
Who is your target market?
What are your price points (wholesale and retail)?
Do you currently supply any stores? If yes, which stores (store name and location)?
Do you make use of social media? If yes, what are your Twitter/Instagram, etc. handles, website and Facebook URL’s
How many followers do you have?
Have you showcased your work before? If yes, list the year, and the season you showcased, and the platform you made use of.
Where do you see your brand going in the next 1 – 5 years and 1 – 10 years?
Your Collection Concept/Inspiration – include a comment on the concept/inspiration of your collection, with fabric and/or images that inspired the collection. This can also be in the form of a mood board.

INTRODUCTION:

Comment on the concept of your collection, with material and/or images which have inspired the collection. This can also be in the form of a mood board.

SKETCHES OF THE COLLECTION:

One page - Full description of how you have incorporated the brief of sustainable fashion in each look
You must submit 7 outfits/looks
Number all your sketches (printed/drawn in colour) from 1 to 7 and label them with your name, surname, and label name
Include complete technical descriptions with colours and fabric details (please include samples/swatches) of each sketch.
Include price points – Wholesale and recommended retail prices

THINGS TO BEAR IN MIND…

Excluding your Portfolio - Your actual Competition entree must not be longer than 6 pages (excluding seven collection sketches).
Remember to send high-quality material! Sketches and photos
Anything from your portfolio or entrée, could be published on the SA Fashion Week website and social networks or used in the media.
Finalists’ portfolios will remain the property of SA Fashion Week, but the intellectual property will certainly remain yours. It will in no case be returned.

• You must submit 7 outfits/looks

• The Collections registered SAFW New Talent Search, may not be submitted or associated with any other fashion competition or fashion week platform taking place in South Africa during 2023/2024

• The collection must be ladieswear.

• There are no prefixed styles or categories

• All garments developed by finalists must be the following sizes:

To fit a standard size 34 model perfectly

Shoe sizes will only be provided, by the show coordinator once models have been selected approximately 4 weeks before the show

In case of selection, the outfits will have to be made in total accordance with the sketches and technical details presented

Correct and accurate execution of outfits is essential, and if reckoned to vary greatly from the enrolled shapes and designs, the selected contestant will be disqualified

By enrolling in the SAFW MR PIRCE NEW TALENT SEARCH, you guarantee the authorship of your project. Should you be found guilty of plagiarism, you will be automatically disqualified. SA Fashion Week takes no responsibility for accusations of plagiarism coming from third parties. The applicants will retain the copyright of the enrolled collection.
SA Fashion Week (SAFW) reserves the right to disqualify any contestant at any time if they do not respect the terms and conditions of the entry requirements. Whilst every effort is made to ensure the safety of all submissions, SAFW cannot be held responsible for any damage/theft of garments or designs that may occur during transport, selections or during the finals at SA Fashion Week. If selected as a SAFW MR PRICE NEW TALENT SEARCH FINALIST, contestants are required to carry out all further arrangements (transport, etc.) and other obligations timeously.
All entrees must be printed out and presented at the Final Judging on the 9th April 2024.
The SAFW New Talent Search is handled exclusively by SA Fashion Week CC - which reserves the right to rule on any issue pertaining to the competition and not covered by these entry requirements.
The choice of the Judges are final – no communication with judges or SAFW are allowed.
Flights, accommodation, and transport will not be provided for finalists or semi-finalists. Should you not be based in Johannesburg you will have to pay for your flights to the fitting and the show.

You must register online before end of day on the 12th of January 2024 Follow the link: http://www.safashionweek.co.za

Should you experience any technical difficulties contact Marcelle: content@safashionweek.co.za

12th of January: Online registration closes at 17h00

26th of January: Portfolio submission deadline. Electronic Portfolios to be sent to: content@safashionweek.co.za

1st of February: Portfolio judging and semi-finalist by judges selected by Mr Price

13 – 15th of February: Finalists announced

9th April: Fitting date: date might change, exact date and venue to be confirmed. This is the final judging

17th of April: Garment delivery – The Mall of Africa. Exact venue to be confirmed

18th of April: SA Fashion Week New Talent Search showcase and announcement of the winner.

ALL ENTRIES MUST BE MARKED – MR PRICE NEW TALENT SEARCH

All entry portfolios must be collected from the SAFW after the semi-finalists have been announced. SAFW will not be responsible for the return of any entries via post.