In August 1997 - launch of the inaugural South African Fashion Week showcasing the collections of thirteen designers over five days to all round acclaim in a 500-seater marquee on Nelson Mandela Square in Sandton, the country’s dynamic commercial heart.

The Italian fashion industry is a prime example of how a well-coordinated and government-supported fashion industry can blossom into a major economic force. Generating €66.6bn in 2019, it is among the top industries in Italy.

Ecological sustainability, women’s empowerment, inter brand collaboration and proudly local production investment are some of the dynamic developments that mark SA Fashion Week’s 25th year in business. SA Fashion Week recognises the pivotal role played by its corporate partners, collaborators, and supporters in sustaining the creative fashion design industry.