The Jacques I know is a fearless creator with an energy that fills every room he walks into. He is bold, unapologetic, and never afraid to push boundaries - whether it’s with colour, silhouette, or the way he reimagines what South African luxury can look like.

The story of Gert-Johan Coetzee is one of vision, brilliance, and the courage to dream beyond limits. From the very beginning, he has had the rare gift of turning fabric into fantasy, creating garments that are more than clothes - they are pure magic.

How you dress is never neutral - it shapes how people respond to you. Fashion is often dismissed as superficial, yet the clothes we wear are powerful social signals that shape how others see us and, of course, how we see ourselves.

Decoding the style of others and rethinking your own

Have you ever looked at someone and thought:
“They must work in a bank.”
“She’s definitely in fashion.”
“He looks like an architect… or maybe a DJ.”