E_MANIA

ABOUT

Kuhle Phumzile Zondo, a finalist in the 2023 Mr. Price New Talent Search will be joining the ranks of South African fashion designers for the SS 2024 season. Drawing inspiration from African idioms and infused with E_mania's unique perspective, the Johannesburg-based brand positions itself as an artistic movement committed to reimagining African idioms through clothing.

The essence of E_mania lies in its deep connection to the rich tapestry of African cultural experiences. Upholding the brand's design philosophy, Kuhle ensures that each garment adheres to the 3 R promise – Repair, Re-Use, and Recycle – reinforcing E_mania's commitment to sustainability.

Her SS24 collection, "Canvas Couture: The Body, My Art," is inspired by the collaboration of two graphic illustrative designers—one from South Africa and another from Brazil. The collection showcases the cultural similarities between Africans and African Brazilians, beginning with an authentic African perspective, transitioning to the lens of African Brazilians, and finishing in a digital print that seamlessly merges both designs.

The carefully curated colour palette, featuring Fiery Red and Cherry Red, symbolises richness and passion. The Orange serves as a representation of the resilience inherent to the African continent.