ABOUT

Craig Jacobs is the designer and storyteller behind Fundudzi, a South African label celebrating the continent’s culture, artisanal skill and traditions. His work brings together silhouettes, construction and an approach to luxury rooted in purpose. After presenting Fundudzi at SAFW for the first time last season, Jacobs returns with a collection that continues his exploration of clothing as memory, identity and transformation.

Sustainability is not treated as a theme, but as a design practice. Offcuts, donated deadstock and existing garments are given new meaning through reconstruction and craft, extending their lives while reducing waste. His work asks us to reconsider what we value, what we discard and what our clothes may become next. Rooted in recycling, upcycling and circularity, and the responsibility we all carry into the future, Craig presents The New Earth – An Exploration of Transformation: Landscapes Shaped by Time – What We Wear Another Life.