LOXION KULCA

ABOUT

The iconic and proudly South African brand was born in Johannesburg and since its entry into the market, has been the embodiment of popular culture with its trendy fashion. The term Loxion (lock-shin or location), used countrywide to describe townships, represents the African urban state of mind while nurturing Kulca (culture) – pride and successes of those who made freedom tangible. It draws its inspiration from authentic African principles of 'ubuntu', which govern the nature of their corporate partnerships. The Loxion Kulca brand, which initially began as an informal enterprise of hand-made items, has grown into a corporation that reaches the entire country as well as neighbouring states. To adapt to this ever-evolving industry, the Loxion Kulca range offers leisure and streetwear, footwear, bags, underwear, and socks. Fulfilling the vision and dream of the late co-founder Mzwandile Nzimande, Loxion Kulca, today, is available at more than 1000 retail stores across the country.

Deeply rooted in Soweto street-culture, resident creative director Ole Ledimo says, “We finally came back to our senses to take ownership of what belongs to us, our God-given space in the fashion sphere”, with an expressive and disruptive AW23 collection offering opinion, statements, short stories and perspectives on the essence of streetwear.

The new collection represents a lifestyle that was born in the early 1980s in Africa and includes influences such as skateboarding, graffiti, travel, punk, hardcore, kwaito, reggae, hip hop, the emerging amapiano and club culture as well as the art scene in downtown city centre areas. The collection will be available at selected Dunn stores together with the newly launched Loxion Energy drink that is available throughout the continent.