ABOUT

SCOUTING MENSWEAR FINALIST

Alison Kgomo is the designer and founder of On Duty Jeans, a next-generation brand redefining workwear through street culture. Blending the structure of uniforms with the edge of streetwear, his garments are built for function and styled for impact.

His creative journey began in 2018 with DIY wallets sold to colleagues, sparking a passion for craftsmanship. Focusing on deconstruction and experimentation, Alison developed a fearless design approach rooted in denim and leather, embracing bold creativity and self-made resilience.

“A sustainable Afro-futuristic brand for the Duty-bound generation.”