On Duty Jeans
On Duty Jeans
ABOUT
SCOUTING MENSWEAR FINALIST
Alison Kgomo is a self-taught fashion designer and founder of On Duty Jeans, a next-gen brand redefining workwear through street culture. Blending the structure of uniforms with the flair of streetwear, his garments are built for function and styled for impact.
His creative journey began in 2018 with DIY wallets sold to colleagues, sparking a passion for craftsmanship. Teaching himself through deconstruction and experimentation, Alison developed a fearless design approach rooted in denim and leather. Inspired by icons like Chanel, Lagerfeld, Versace, and Abloh, he embraces bold creativity and self-made resilience. A 2020 overseas contract designing stage looks for a Dutch concert marked a breakthrough moment. His mantra: “A sustainable Afro-futuristic brand for the Duty-bound generation.”
