ABOUT

Founded in 2006, by designer Tshepo Mafokwane, Sober Design House is a South African womenswear label defined by timeless elegance, African heritage, and modern sophistication. Each collection – designed for women who embody confidence, grace, and authenticity – reflects a balance of refined tailoring, fluid movement, and meaningful storytelling.

Since its debut on the South African Fashion Week stage, Sober has earned recognition for its craftsmanship and creative voice, with features in Forbes, Flair360Fashion and Fashion Lab. Tshepo Mafokwane’s journey from her training at the Tshwane University of Technology to leading one of the country’s notable contemporary fashion houses highlights her commitment to excellence and responsible design.

Sober champions limited edition production, quality natural fabrics, and thoughtful construction, ensuring that each piece is as individual as the woman who wears it. With every garment, Sober Design House continues its mission: To inspire women to live and dress with purpose, rooted in heritage and inspired by contemporary design.