Digital Performance Report:

GERT-johan coetzee.

South African Fashion Week | AW26 2025

Key Highlights

  • Landing Page Views & Average Time on Page

  • Total Social Posts & AVE value (all platforms combined)

Reporting period: 04 September – 30 November 2025

Landing Page Traffic & Behaviour.

In 2025, Gert-Johan Coetzee’s SAFW landing page generated 1 281 page views. Despite not showing a collection this season and no new content being supplied, the page maintained stable traffic in September and October, before naturally tapering off in November as fewer touchpoints drove visitors to the site.

Visitors who did land on the page were highly engaged, spending an average of 2 minutes 46 seconds (00:02:46) on the page. This longer dwell time suggests a loyal, interested audience that actively seeks out the brand’s archive and information on the SAFW platform, even in the absence of a current-season collection.

Page Views Over Time

Social Media Activity & AVE Overview.

In our AW26 season, Gert-Johan Coetzee benefited from 24 SAFW social media posts across Facebook, X, Instagram and TikTok, generating a total Advertising Value Equivalent (AVE) of R1 331 152. The strongest contribution came from X, where 8 posts delivered an estimated R800 000 in AVE, followed by high-value Instagram placements, with 8 posts generating R490 560. Facebook added R38 492 in AVE, while TikTok contributed a further R2 100.

This performance highlights the enduring strength of Gert-Johan Coetzee’s brand equity on SAFW channels, even in a season where no new collection was shown and no fresh content was supplied.

Total AVE Value: R1 331 152.00

Number of Posts Across SAFW Platforms

Social Media AVE’s / PR Value

Social Media AVE’s are determined by using the number of followers (Twitter & Instagram) or Page likes (Facebook). Unlike traditional media, there are no certified advertising rates for Social Media sources. As a younger media platform, no industry standard has been confirmed for this medium either. Novus Group, therefore, uses the number of followers (Twitter & Instagram) or Page likes (Facebook) and applies a Novus Group designed algorithm (0.057 avg. impression) to ensure an accurate directional metric in this instance.