Digital Performance Report: TIGER BLUE.
South African Fashion Week | AW26 2025
Key Highlights
Landing Page Views & Average Time on Page
Total Social Posts & AVE value (all platforms combined)
Reporting period: 04 September – 30 November 2025
Landing Page Traffic & Behaviour.
In 2025, Tiger Blue’s SAFW landing page generated 1 386 page views. Traffic built steadily from September, peaking sharply in October before tapering off again in November. This spike aligns with Tiger Blue’s viral TikTok moment in October (110K+ views), showing a clear link between social media reach and on-site interest.
Visitors spent an average of 1 minute 35 seconds (00:01:35) on the page, indicating that the audience was not only clicking through from TikTok but also meaningfully engaging with the content once they arrived.
Page Views Over Time
Social Media Activity & AVE Overview.
In our AW26 season, Tiger Blue was featured in 23 posts across SAFW’s social platforms - 5 on Facebook, 5 on X, 8 on Instagram and 5 on TikTok.
While Instagram carried the highest number of posts, the strongest AVE value per post came from X (R100 000 per post), followed by high-value Instagram placements (R61 320 per post), with Facebook and TikTok generating R9 623 and R525 per post respectively.
Over the period, this equates to an estimated media value of roughly R48 115 on Facebook, R500 000 on X, R490 560 on Instagram and R2 625 on TikTok, showing that high-impact posts on X and Instagram delivered the bulk of AVE, while Facebook and TikTok played a supporting role in sustaining visibility and awareness.
Total AVE Value: R1 041 300.00
Number of Posts Across SAFW Platforms
Social Media AVE’s / PR Value
Social Media AVE’s are determined by using the number of followers (Twitter & Instagram) or Page likes (Facebook). Unlike traditional media, there are no certified advertising rates for Social Media sources. As a younger media platform, no industry standard has been confirmed for this medium either. Novus Group, therefore, uses the number of followers (Twitter & Instagram) or Page likes (Facebook) and applies a Novus Group designed algorithm (0.057 avg. impression) to ensure an accurate directional metric in this instance.
