scouting menswear COMPETITION

scouting menswear COMPETITION BRIEF 2025

For any queries, please feel free to email us at: scoutingmenswear@safashionweek.co.za

  • Have you been in business for more than 5 years and less than 10 years?

    Are you selling online, supplying a store or have your own store?

    Are you ready to grow your business, build brand awareness, and join the SAFW marketing platform?

  • The Scouting Menswear Competition challenges designers to flex their creative talent and prove that they

    have the ingenuity and conviction to transform textile ‘waste’ into stunning, scalable, and commercially viable

    collections that will inspire and motivate the South African consumer.

    The competition creates a unique platform for young fashion game-changers to grow towards a circular

    fashion system.

    You must source 100% textile ‘waste’ for use in your collection.

    Most important is to understand what the design brief is asking of you, and how you can meet the

    judging criteria.

    Rethink how clothes are made and worn through a lens of circularity.

    • Design a sustainable menswear collection for the ‘now’ fashion lover who values alternative design inspired by dress in the street, with as much respect for technical innovation as for our people and our planet.

    Your customer is confident and curious, with a modern, natural, and independent lifestyle curated from sources of art, culture, music, travel, food and design.

    • Your designs must be innovative, original, tapping into inspiration and your culture, chic and sellable.

    • Your fabric selection must be luxurious and soft on the skin, considering the local temperatures in South Africa.

    • NO PATCHWORK

  • Pictures of the starting point of each of your seven garments, proving where it came from and how you are adhering to the four circular design strategies (below) to improve the garment’s lifecycle and enable circularity

    • Design for Low Waste

    • Design for Low-impact Materials and Processes

    • Design for Longevity

    • Design for Recyclability

    Combining this with visual references of your ‘now’ streetstyle inspiration

    Reclaiming textile ‘waste’ in unexpected ways and unlocking the power of waste

    Reinventing fashion by using one or more of the ‘Design for Low Waste’ design techniques of zerowaste, upcycling and reconstruction

    Reflecting opportunities for reproducibility, scalability and marketability

    The following types of textile ‘waste’ may be used – natural fabrics:

    • Left over textiles from production

    • Textile pieces generated during garment manufacturing

    • End-of-rolls and factory surplus waste leftover from garment manufacturing

    • Damaged textiles – unused textiles that have been damaged, for example with colour or print defects

    • A combination of the above is permitted

    Remember: Photographs and information about the type and source of the textile ‘waste’ used must be submitted.

    • Fashion designers who have been in business for more than 5 years and no more than 10 years

    • Designers with a Fashion Design qualification (Degree/Diploma) or a minimum of 5 year’s design experience

    • Previous SA Fashion Week Scouting Menswear finalists may enter.

    • Previous SAFW Scouting Menswear winners cannot enter

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