From First Collection to Icon: SAFW & Gert-Johan Coetzee’s 14-Year Story

The story of Gert-Johan Coetzee is one of vision, brilliance, and the courage to dream beyond limits. From the very beginning, he has had the rare gift of turning fabric into fantasy, creating garments that are more than clothes - they are pure magic.

In 2010, Gert showed his very first collection at South African Fashion Week. It was the beginning of a journey that would see him rise to become one of the country’s most iconic designers, dressing local and international celebrities, and carving a place for South African fashion on the global stage. That debut already carried the hallmarks of what we know and love about him today: bold creativity, impeccable craftsmanship, and an ability to capture the imagination with every detail.

But behind the magic of Gert’s designs lies a partnership that has shaped his journey in profound ways. Alongside him is Vicky, his life and business partner, whose steady support and shared vision have helped transform Gert-Johan Coetzee from a talented young designer into a powerhouse brand. Their partnership is a reminder that fashion is not only about beauty on the outside, but also about the relationships and trust that build strength behind the scenes. Together, they have created a business that balances creativity with strategy, and glamour with stability.

Gert has always had a natural flair for storytelling through fashion. His collections are emotional, powerful, and unapologetically glamorous. He understands that fashion is not just about what we wear - it’s about how it makes us feel, the confidence it gives, and the stories it tells. He has an instinctive way of connecting with people through his designs, creating pieces that are as memorable as the moments they are worn in.

What sets him apart is not only his immense talent, but also his generosity. Gert has consistently invested in mentorship, opening doors for young designers and using his platform to nurture the next generation. His work carries both heart and purpose, and it is this combination that makes him not only a designer of dreams, but also a leader in the South African fashion industry.

Fourteen years on from that first collection in 2010, Gert-Johan Coetzee continues to enchant us, season after season. With Vicky by his side, he has built more than a brand - he has created a legacy of beauty, partnership, and inspiration.

Because the truth is, Gert is not just a designer. He is a magician. And with every stitch, he reminds us that fashion, at its best, is pure wonder.